Sunday, March 12, 2006

ON MESSAGE - Part II

Some support for the theory discussed here recently on the Democrats' "message" problem.

James Traub writes in today's New York Times Magazine:

"Perhaps, in short, the problem is with the song, not with the way the Democrats are singing."

"When I went to see Mike McCurry, Clinton's former spokesman, he said, 'I see a lot of wishful thinking that we can return to an earlier day, that the thinking of the 60's will be in vogue again — we just have to say it better.' It's viscerally appealing to play to the base, he said, but 'it's very hard to get the liberal base to acknowledge that the liberal base is as small as it is.' "

Full article here.

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